And Now… Salmela’s Growth Services: Exploring the Landscape of Business Growth
September 17, 2024
In the ever-evolving business environment, growth remains a central challenge for companies of all sizes. At Salmela, we've spent the last 18 years observing, analyzing, and participating in our clients' growth journeys. This experience has led us to some thoughts about what drives and hinders business expansion, which we'd like to share through a discussion of our newly developed Growth Services capability.
The Growth Puzzle: What We've Learned
Over nearly two decades of working with dynamic leaders and companies, we've noticed some recurring themes when it comes to growth:
- Growth is rarely linear: Companies often face unexpected hurdles and opportunities that can dramatically alter their trajectory.
- One size doesn't fit all: What propels one company forward might hold another back. Context is crucial and finding the services or products that resonate in the market can often usurp all the best laid growth plans.
- Talent is a critical factor: The right people in the right roles can make or break a growth strategy, but growth focused leaders can have the greatest impact.
- External perspective matters: Sometimes, it takes an outside view to identify blind spots and untapped potential.
These observations have shaped our approach to growth and led us to develop a range of services that address different aspects of the growth challenge.
Addressing Growth Challenges: A Multi-faceted Approach
Let's explore some of the key areas we've identified contribute to growth and ways we can help:
Strategic Partnerships and Funding In today's environment, growth often depends on forming the right partnerships and securing appropriate funding. This could involve mergers and acquisitions, strategic alliances, equity investment or connecting with investors who share your vision. Much like our recruiting services, Salmela is good at connecting people whether it’s investors, partners, customers, or Founders.
Leadership and Talent Growth puts pressure on leadership and often requires new skills and perspectives. This might mean bringing in experienced executives on a temporary basis, providing coaching to existing leaders, or recruiting new talent to fill critical gaps. Our database of fractional, consulting, or full-time talent is extensive, and our ability to research, engage, and match talent to task is our superpower.
Industry-Specific Strategies Different sectors face unique challenges. For instance, biopharma companies need to navigate complex regulatory landscapes, while healthcare providers must balance patient care with operational efficiency. We can help put consulting teams together to help develop or navigate new strategies.
Scalable Operations Rapid growth can strain a company's operations. Developing scalable processes and systems is crucial for sustaining growth over the long term. Our fractional and consulting teams can be deployed quickly and efficiently.
Talent Acquisition As companies grow, their hiring needs often outpace their internal recruiting capabilities. Finding ways to scale recruitment efforts without compromising on quality is a common challenge. Retained, contingency, fast track, and now fractional talent acquisition are few approaches we use to meet our client’s needs providing flexibility of approach.
The Role of External Support in Growth
While every company's growth journey is unique, we've found that external support can play a valuable role in several ways:
- Providing objective perspective: Outside experts can often see opportunities and challenges that those inside the company might miss.
- Filling temporary skill gaps: Growth often requires specialized skills that a company may not need full-time. External support can provide these skills on a flexible basis.
- Accelerating timelines: Experienced professionals can help companies move faster by applying lessons learned from similar situations.
- Managing risk: External advisors can help identify and mitigate potential risks associated with growth initiatives.
Reflecting on Your Growth Journey
As you think about your own company's growth, consider:
- What are the biggest obstacles you're facing?
- Are there areas where external perspective, temporary support or new talent acquisition could be valuable?
- How are you balancing short-term growth with long-term sustainability?
Growth is a complex, ongoing process. By sharing insights and experiences, we can all learn to navigate it more effectively. We'd love to hear your thoughts and experiences on this topic. What growth challenges have you faced, and how have you addressed them?
Photo by Markus Spiske on Unsplash